The Italian brand Diadora was founded by Marcello Danieli in 1948 and is a true southern European high-quality footwear company and still can call itself a family business. After starting in the hiking and skiing-boot business Diadora takes a turn in the 70s, engaging in the rising sports movement in Italy, ending up sponsoring sportsmen and becoming a household name between the 70s - 90s focusing on football, tennis and the Formula One

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